LEADERSHIP LIBRARY

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Quiet

Susan Cain

 

IN BRIEF

In this book, Cain articulates the ways in which our culture and our organizations are biased toward extroverts and against introverts. It provides advice for leaders, parents, and ourselves about to better leverage the strengths that introverts bring to the table.

Key Concepts

 

The “Extrovert Ideal” causes us to bias toward extroverts and against introverts

“We live with a value system that I call the Extrovert Ideal—the omnipresent belief that the ideal self is gregarious, alpha, and comfortable in the spotlight.” (p. 4)

“Introversion—along with its cousins sensitivity, seriousness, and shyness—is now a second-class personality trait, somewhere between a disappointment and a pathology.” (p. 4)

Urbanization was a factor in a cultural shift from a focus on an individual’s character to a focus on one’s outward personality

“In the Culture of Character, the ideal self was serious, disciplined, and honorable. What counted was not so much the impression one made in public as how one behaved in private.” (p. 21)

“But when they embraced the Culture of Personality, Americans started to focus on how others perceived them. They became captivated by people who were bold and entertaining.” (p. 21)

“The rise of industrial America was a major force behind this cultural evolution. The nation quickly developed from an agricultural society of little houses on the prairie to an urbanized, ‘the business of America is business’ powerhouse.” (p. 21)

Businesses are managed in ways that favor extroverts

“‘The business world,’ says a 2006 article from the Wharton Program for Working Professionals, ‘is filled with office environments similar to one described by an Atlanta area corporate trainer: ‘Here everyone knows that it’s important to be an extrovert and troublesome to be an introvert. So people work real hard at looking like extroverts, whether that’s comfortable or not. It’s like making sure you drink the same single-malt scotch the CEO drinks and that you work out at the right health club.’” (p. 48)

Introverts are often more innovative because they spend more in deliberate practice, without distractions

“But there’s a less obvious yet surprisingly powerful explanation for introverts’ creative advantage—an explanation that everyone can learn from: introverts prefer to work independently, and solitude can be a catalyst to innovation.” (p. 74)

“What’s so magical about solitude? In many fields, Ericsson told me, it’s only when you’re alone that you can engage in Deliberate Practice, which he has identified as the key to exceptional achievement. ” (p. 81)

“Psychologists usually offer three explanations for the failure of group brainstorming. The first is social loafing: in a group, some individuals tend to sit back and let others do the work. The second is production blocking: only one person can talk or produce an idea at once, while the other group members are forced to sit passively. And the third is evaluation apprehension, meaning the fear of looking stupid in front of one’s peers.” (p. 89)

While our temperaments are starting points, we have the ability to change our behavior to fit a circumstance

“Once you understand introversion and extroversion as preferences for certain levels of stimulation, you can begin consciously trying to situate yourself in environments favorable to your own personality—neither overstimulating nor understimulating, neither boring nor anxiety-making.” (p. 124)

“According to Free Trait Theory, we are born and culturally endowed with certain personality traits—introversion, for example—but we can and do act out of character in the service of ‘core personal projects.’” (p. 209)

“Still, there’s a limit to how much we can control our self-presentation. This is partly because of a phenomenon called behavioral leakage, in which our true selves seep out via unconscious body language: a subtle look away at a moment when an extrovert would have made eye contact, or a skillful turn of the conversation by a lecturer that places the burden of talking on the audience when an extroverted speaker would have held the floor a little longer.” (p. 212)

When we need to act out of character, it is helpful to have “restorative niches.” And we can negotiate these restorative periods with those around us

“...the best way to act out of character is to stay as true to yourself as you possibly can—starting by creating as many “restorative niches” as possible in your daily life. “Restorative niche” is Professor Little’s term for the place you go when you want to return to your true self. It can be a physical place, like the path beside the Richelieu River, or a temporal one, like the quiet breaks you plan between sales calls.” (p. 219)

“This is the final piece of Free Trait Theory. A Free Trait Agreement acknowledges that we’ll each act out of character some of the time—in exchange for being ourselves the rest of the time. It’s a Free Trait Agreement when a wife who wants to go out every Saturday night and a husband who wants to relax by the fire work out a schedule: half the time we’ll go out, and half the time we’ll stay home.” (p. 221)

“But the person with whom you can best strike a Free Trait Agreement—after overcoming his or her resistance—is yourself.” (p. 221)

Introverts’ lower reward sensitivity may boost their decision-making abilities

“But sometimes we’re too sensitive to rewards. Reward sensitivity on overdrive gets people into all kinds of trouble. We can get so excited by the prospect of juicy prizes, like winning big in the stock market, that we take outsized risks and ignore obvious warning signals.” (p. 157)

“Dorn has observed that her extroverted clients are more likely to be highly reward-sensitive, while the introverts are more likely to pay attention to warning signals.” (p. 158)

“Introverts, in contrast, are constitutionally programmed to downplay reward—to kill their buzz, you might say—and scan for problems. ‘As soon as they get excited,’ says Newman, ‘they’ll put the brakes on and think about peripheral issues that may be more important. Introverts seem to be specifically wired or trained so when they catch themselves getting excited and focused on a goal, their vigilance increases.’” (p. 167)

Introverts are plenty social, they just want something different (e.g., deeper connection) from their social interactions

“Probably the most common—and damaging—misunderstanding about personality type is that introverts are antisocial and extroverts are pro-social. But as we’ve seen, neither formulation is correct; introverts and extroverts are differently social.” (p. 226)

For parents, a key to supporting introverted kids is to acknowledge their temperament as fine, and help them build skills to help them operate in an extroverted world

“One of the best things you can do for an introverted child is to work with him on his reaction to novelty. Remember that introverts react not only to new people, but also to new places and events. So don’t mistake your child’s caution in new situations for an inability to relate to others.” (p. 248)

“If you want your child to learn these skills, don’t let her hear you call her ‘shy’: she’ll believe the label and experience her nervousness as a fixed trait rather than an emotion she can control.” (p. 249)

“If you can, it’s best to teach your child self-coaxing skills while he’s still very young, when there’s less stigma associated with social hesitancy.” (p. 249)

Quotables

 

“Yet today we make room for a remarkably narrow range of personality styles. We’re told that to be great is to be bold, to be happy is to be sociable. We see ourselves as a nation of extroverts—which means that we’ve lost sight of who we really are.” (p. 3)

“As Jung felicitously put it, ‘There is no such thing as a pure extrovert or a pure introvert. Such a man would be in the lunatic asylum.’” (p. 14)

“As I left the HBS campus, I stopped by a display of notable Wall Street Journal cartoons in the Baker Library lobby. One showed a haggard executive looking at a chart of steeply falling profits. ‘It’s all because of Fradkin,’ the executive tells his colleague. ‘He has terrible business sense but great leadership skills, and everyone is following him down the road to ruin.’” (p. 64)

Steve Wozniak: “Work alone. You’re going to be best able to design revolutionary products and features if you’re working on your own. Not on a committee. Not on a team.” (pp. 73-4)

“Open-plan offices have been found to reduce productivity and impair memory. They’re associated with high staff turnover. They make people sick, hostile, unmotivated, and insecure. Open-plan workers are more likely to suffer from high blood pressure and elevated stress levels and to get the flu; they argue more with their colleagues; they worry about coworkers eavesdropping on their phone calls and spying on their computer screens. They have fewer personal and confidential conversations with colleagues. They’re often subject to loud and uncontrollable noise, which raises heart rates; releases cortisol, the body’s fight-or-flight ‘stress’ hormone; and makes people socially distant, quick to anger, aggressive, and slow to help others.” (p. 84)

“If you’re a buzz-prone extrovert, then you’re lucky to enjoy lots of invigorating emotions. Make the most of them: build things, inspire others, think big. Start a company, launch a website, build an elaborate tree house for your kids. But also know that you’re operating with an Achilles’ heel that you must learn to protect.” (p. 170)

“The secret to life is to put yourself in the right lighting. For some it’s a Broadway spotlight; for others, a lamplit desk.” (p. 264)